A marketing video shows you in the flesh: talking, smiling, and making amazing food-food that sizzles and pops with excitement, making clients’ mouths water!įorget any of the marketing mumbo jumbo. A video is undoubtedly one of the best ways to start building rapport. People have to know you meet their NEEDS and that they can trust you. Some ads are obviously put together with more care-and have more of the details you care about.įinally, you call the plumber you have the best gut feeling about, right? One that seems to meet the qualifications or specialty you’re looking for-and that resonates with you (consciously or subconsciously). Then you have some plumbers with ads-and some of them catch your eye. Nothing to tell you if they’re the right person for your job. You have basic listings that are just a name and a number. You look on the Internet or in a phone book. Let’s say you’re looking for a plumber and you don’t have a referral. Think about how you yourself make decisions. And that will make them more likely to hire you. So that when you do finally talk to your prospective clients, you already seem familiar to them. How, you say? So glad you asked! Because a well-done video (and keep in mind that well-done does not have to mean expensive) can take the place of a personal introduction when you can’t be there in person. They compliment each other perfectly-and help the diner (your client) get the most out of their meal.
It’s a perfect pairing! Marketing videos and catering go together like red wine and steak.
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